CMI Builds C-SPAN2 Book TV Bus
(COLUMBUS, OH) – How does a non-profit cable network with limited marketing funds promote a key block of specialized weekly programming? That was the challenge facing C-SPAN2 recently when it wanted to attract more viewers to Book TV, the network’s weekly 48-hour coverage of non-fiction books and authors. The company opted to revamp one of their distinctive yellow school buses and have Creative Mobile Interiors (CMI) convert it into an attention-getting new mobile marketing vehicle. The unit will now promote Book TV at
book fairs, libraries and bookstores across the country.

“CMI has been working with C-SPAN2 for several years, but this is the first time we’ve done such a major retrofit. This Book Bus is a first for them,” said Owen Connaughton, president of Creative Mobile Interiors.
The 45-ft. MCI DL3 houses broadcast recording and editing equipment. The front lounge is a state-of-the-art studio set, with four illuminated poster boxes that serve as on-camera backdrops. Opposite the backdrops are fold-down leather benches built into copper nebula laminate cabinets. The studio lounge holds three monitor trees that hold a total of seven 17-inch monitors. The monitors function as televisions, computer screens or TelePrompTers. The center of the front lounge is dominated by a 42-inch plasma television. For durability, the studio lounge features dazzlewood vinyl flooring and copper nebula laminate walls with Corian accents on the windowsills. When visitors come aboard for tours, the monitors will show an interactive demonstration about Book TV programming.
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CMI Builds C-SPAN2 Book TV Bus 2-2-2-2-2
Separating the studio lounge from the engineering area are 3 ¾-inch acrylic sliding doors. The engineering area includes dozens of pieces of electronic equipment, such as DVD players, audio/video receivers, switchers and digital editing equipment. The rear of the unit features a galley area with a microwave and refrigerator, ample storage space and restroom and make-up area for on-air talent.
The unit’s exterior features a full graphic wrap with the C-SPAN2 Book TV logo and book-themed artwork. A 42-inch plasma television faces outside to draw attention, and can broadcast what is going on inside the bus. There are three rooftop air conditioning units and one Girard awning with Fiberglass fairings (tapered edge pieces that make the awnings more aerodynamic and attractive). CMI also rebuilt the unit’s side rear door, switching from aluminum to stainless steel for more durability.
CMI was founded in 1999 and is headquartered in four plants totaling 21,000 square feet in Grove City, Ohio. The company specializes in converting motor coaches, Sprinter vans, trailers and mini-coaches into luxury, commercial and specialty vehicles outfitted with custom top-of-the-line amenities and electronics. CMI can be reached at (6`4) 539-4600, or at www.creativemobileinteriors.com. More information about the C-SPAN2 Book TV Bus is available at www.booktv.org/BookTVBus/.
 

Contact: Owen Connaughton
 or Barbara Wayman, APR
(614) 539-4600

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For more about CMI. Read this Prevost-stuff.com article:  http://www.prevost-stuff.com/CMI-article.htm