Press release For immediate release
Prevost Stars in Nationwide Television Commercial
Sainte-Claire, QC, July 17, 2012 – Prevost is the star of a television and print ad campaign developed by the Canadian Association of Petroleum Producers (CAPP). The association, which represents member companies that produce over 90 per cent of Canada’s natural gas and crude oil, including Canada’s Oil Sands Producers, created the campaign to showcase the positive economic impact their industry has on the nation, including the transportation industry. The ads illustrate how Prevost has been an integral part of that impact, by supplying coaches to the Oil Sands in Northern Alberta, in turn promoting motorcoach travel throughout the country.
“Prevost is extremely proud of the shared economic influence generated by Prevost and CAPP”, comments Gaetan Bolduc, Prevost CEO. “Whenever I visit the Alberta Oil Sands and see the abundance of activity and hundreds of motorcoaches, I am reminded of the influence our industry has on the economy and the contribution that Prevost makes to the people of Canada.”
The use of Prevost motorcoaches in Alberta allows Canada’s Oil Sands Producers to utilize the most environmentally friendly method for transporting their employees. Motorcoaches emit the least carbon dioxide (CO2) per passenger mile compared to other vehicles, and are 7 times more energy and fuel-efficient than single occupancy automobiles.
“Prevost recognizes the positive environmental impact our product has, and we applaud CAPP for incorporating this green solution into their strategy”, says Bolduc.
The television ad campaign continues across Canada over a six week period, with more than 1600 placements during that period, including during the recent Stanley Cup games. The television ad can be viewed at this link: http://youtu.be/MT-lSmfNVKw
The use of Prevo
Prevost is a leading manufacturer of premium intercity touring coaches and the world leader in the production of conversion coaches for high-end motorhome and specialty conversion. As part of the Volvo Group, it has access to the financial strength, research capability, and manufacturing expertise of the group. The Volvo Group is one of the world’s leading manufacturers of heavy-duty diesel engines. Prevost has its main manufacturing facilities in Sainte-Claire, Quebec, Canada and has eight Parts and Service Centers located in the United States and Canada. www.prevostcar.com
For more information
Alan Dvoskin | Marketing Communications Prevost
7900 National Service Rd. Mailstop ALB-63 Greensboro, NC 27409
Tel.: +1 336 393-3077 | Fax: +1 336 393-2955