Prevost Customers Join Opt-In Parts Program

to Support MCC Public Awareness Campaign

Ste. Claire, Quebec, May 18, 2010 – Prevost, a leading participant in the opt-in parts program introduced by the Motorcoach Council (MCC), reports that the initiative is receiving enthusiastic support from its MCC partner customers. In the program, coach operators agree to donate one half of one percent of their net parts purchases, which Prevost then matches—up to $50,000 for the year. “Over half a dozen Prevost customers from throughout the country have already come on board,” said Jack Forbes, Vice President Parts Sales and Business Development, “and we are delighted that this response exceeds our expectations.”

Brian Annett, president of Florida-based Annett Bus Lines, views the program from the perspective of coach operator, MCC board member, and Prevost customer, and is enthusiastic about its potential and the reception it has received. “This is the council’s first attempt at a national industry-wide marketing effort,” he explained. “and having major stakeholders like Prevost on board will help make us all stronger. When we all contribute to the same kitty it adds up, and by joining together we can help sustainable transportation grow.” 

Tom Bazow, president of Excursion Trailways of Indiana and Ohio and also a founding member of the MCC, added that the program “will help the council advance its mission and get out the message that motorcoach travel is safe and green.”

The voluntary parts program was created by the MCC, a not-for-profit organization promoting the benefits of motorcoach transportation, to raise funds for educational outreach. That effort includes a public awareness campaign aimed at shifting public perceptions of motorcoach travel. Public service announcements will encourage consumers to think of motorcoaches as a greener, more affordable and practical means of travel than planes, trains, or single-occupant vehicles.
 

About Prevost

Prevost is a leading manufacturer of premium intercity touring coaches and the world leader in the production of bus shells for high-end motorhome and specialty conversion. Owned by Volvo Bus Corporation, it has access to the financial strength, research capability, and manufacturing expertise of the group. Volvo Bus Corporation is part of the Volvo Group, the world’s largest manufacturer of heavy-duty diesel engines. Prevost has its main manufacturing facilities in Sainte-Claire, Quebec, Canada and has seven Parts and Service Centers located in the United States and Canada.